Base120 · Systems
Ecosystem Strategy
Position organization within network of partners, competitors, and stakeholders
When to use
"Use when an organization's success depends on the health of its ecosystem (partners, competitors, complementors). Position the organization within the ecosystem to create value for the ecosystem, not just extract from it."
Example
"Apple's App Store ecosystem — Apple, developers, and users all benefit. Apple provides the platform, developers provide the apps, users provide the demand. The ecosystem strategy creates value for all participants, which sustains the ecosystem."
Common misuse
"Ecosystem strategy that extracts more value than it creates. An ecosystem where the platform owner extracts all surplus value will lose participants, degrading the ecosystem."