Base120 · Perspective
Frame Control & Reframing
Consciously select or reshape interpretive frames to enable new solutions
When to use
"Use when the current frame produces no viable solution. Consciously select or reshape the interpretive frame to enable new solutions that were invisible under the old frame. Reframing is not spin; it is a genuine change in the problem definition."
Example
"A team frames how do we reduce customer support tickets (cost-minimization frame). Reframe to how do we make customers not need to contact support (product-quality frame). The reframe moves the solution from chatbots to product redesign."
Common misuse
"Reframing as a rhetorical trick to make a bad situation sound better. We are not losing market share, we are focusing on our core customers is spin, not reframing. Real reframing changes what you do, not just what you say."