Base120 · Perspective

Empathy Mapping

P · Perspective

Systematically capture what stakeholders see, think, feel, and do in their context

Model code
P5
Transformation
P (Perspective) — Reframe problems by shifting viewpoints and identifying foundational truths.
Priority
5 of 20
Framework
HUMMBL Base120 — 120 mental models across 6 transformations

When to use

"Use when you need to understand not just what stakeholders want but why they want it. Captures what they see, think, feel, and do in their context, producing a richer model than a list of preferences."

Example

"An empathy map for a hospital CFO reveals — sees rising costs and margin pressure, thinks we cannot afford another failed IT project, feels anxious about board scrutiny, does approve only projects with proven ROI. This explains why a technically superior AI tool is rejected without a clear cost-savings narrative."

Common misuse

"Projecting your own feelings onto the stakeholder and calling it empathy. An empathy map built from your assumptions is a self-portrait labeled with someone else's name."

Also known as

Empathy MapStakeholder Empathy

Related models

P2P3P11